Day 00 — The Call
I turn your stage into the moment everyone films.
“Send me the brief.”
Artistic Director, Producer & Choreographer. 43+ shows directed across 4 continents, from Dubai to Saint Petersburg.
- 43+ shows
- 15+ years
- 4 continents
On stages across the USA · Russia · Europe · the Middle East — based in Dubai & Saint Petersburg
Day 01 — Who
Fifteen years. Four continents. One obsession.
Dancer, choreographer, director, producer. USA, Russia, Europe and the Middle East — based in Dubai and Saint Petersburg, creating everywhere.
Ventures & partnerships
- Shock Shop — Costume and wear atelier for artists, stage performers and showbiz professionals.
- 321 Action — Film production: cinematic show recordings, promo films and stage-to-screen adaptations.
- TopTeen Dance Studio — Dance academy in Saint Petersburg training the next generation of performers.
Day 02 — Your Brief
Tell me about your stage.
Theatre show, dinner show, corporate gala, brand launch, film or private event. Build yours — the whole journey adapts to it.
- Theatre show
- Dinner show
- Corporate gala
- Brand launch
- Film
- Private event
Day 03 → 14 — Conceive
Every spectacle starts on paper.
“Coffee number four. The idea is close.”
Mood boards, sketches, a white-card set model, costume plan, timeline and budget — delivered in the first two weeks.
Day 10 → 14 — Casting
The right artists make the show.
Open casting and private auditions with my team — every artist chosen for your stage, every step tracked in the KDABRA production board.
Day 15 → 35 — Create
Five, six, seven, eight. Again — with intention.
Casting, original choreography and rehearsals with my own dance company and academy behind every production.
What Imo leads
- Choreography
- Directing
- Producing
- Casting
- Dance Company
- Academy
- Master Classes
- Judging
Day 20 → 40 — Costume
Characters are built in the atelier.
From sketch to fabric to the final costume — designed and made in-house by Shock Shop.
Day 49 → 55 — Tech Week
Hold please. Lights, cue fourteen — GO.
Lighting, sound, LED and stage management. I call every cue myself.
Day 56 — Curtain Up
Opening night.
TUT · 1001 Nights · Moulin Rouge · Kosmos · Chicago · All That Jazz · Timeless · Helen’s Kiss · What Wo/Man Want.
Productions
TUT (2024)
The Pharaonic Spectacle · Theatre · Dubai · International tour
Step into the golden realm of ancient Egypt. TUT is a pharaonic spectacle that brings the legend of the Boy King back to life through breathtaking choreography, monumental stage design and costumes adorned with more than 10,000 hand-placed crystals.
- 50+ performers in handcrafted Egyptian regalia
- Original score blending orchestral and traditional Arabic music
- Pyrotechnic and projection-mapped stage design
- Performed for royal audiences and international festivals
1001 Nights
The Arabian–European Fusion · Stage show · Dubai · Moscow · Europe
Where the Silk Road meets the stage — 1001 Nights is a transcultural masterpiece that fuses the opulence of Arabian royal courts with European baroque grandeur. Fire dancers, veiled mystics and court jesters collide in a production that celebrates the meeting of East and West.
- Fusion of Middle Eastern and European artistic traditions
- Live fire performance and aerial silk acrobatics
- Costumes featuring gold embroidery and precious stones
- Multiple language adaptations for international audiences
Moulin Rouge
The Parisian Cabaret Classic · Cabaret · Europe · Russia · Middle East
Truth. Beauty. Freedom. Love. Step into the most famous cabaret in history with Moulin Rouge — a Parisian spectacle that captures the decadence, danger and dizzying romance of Belle Époque Paris. Corseted dancers, velvet ringmasters and the iconic red windmill come to life.
- Authentic French can-can choreography with 16 dancers
- Hand-beaded corsets and period-accurate Belle Époque costumes
- Iconic red windmill set piece with working sails
- Champagne service integration for dinner show format
Kosmos
The Cosmic Costume Spectacle · Costume show · Dubai · International
Wear the universe. KOSMOS is a cosmic costume spectacle that launches the audience into deep space through avant-garde fashion, aerial acrobatics and immersive visual technology. Crystal-clad performers suspended on silks orbit a central cosmic figure.
- Holographic and crystal-embedded costumes with 500+ hours of craftsmanship
- Aerial silk performers with custom rigging systems
- 360-degree projection mapping creating immersive cosmic environments
- Original electronic-orchestral hybrid soundtrack
Chicago
The Dazzle Show · Cabaret · International tour
All that jazz, all that style, all that glamour. Chicago: The Dazzle Show is a high-voltage cabaret that channels the roaring spirit of the Jazz Age into a modern explosion of sequins, syncopation and pure showmanship. Fishnets and fedoras, golden pistols and jailhouse blues.
- Fosse-inspired choreography with a contemporary edge
- Art deco set design with rotating prison and cabaret stages
- Live jazz band on stage with vocalist ensemble
- Audience favourite with standing ovations at every performance
All That Jazz
The Broadway Energy Show · Broadway · International
Everything else is noise. All That Jazz is a Broadway energy show that distils the golden age of American musical theatre into one electrifying hour. Fringed dresses spin like golden propellers, fedoras tilt in perfect unison, and the stage itself seems to pulse to the rhythm of a thousand marquee lights.
- Broadway-calibre production numbers with 30+ dancers
- Iconic marquee-style LED backdrop with programmable messaging
- Gold-fringed flapper costumes with 1920s authenticity
- High-energy finale with confetti cannons and audience dance-along
Timeless
The Reverse Love Story · Stage show · USA · International
What if love could be unwritten? Timeless tells a love story in reverse — from a bittersweet ending to a breathtaking beginning — through a union of dance, theatre and visual poetry, set against eternal clocks and falling rose petals.
- Reverse narrative structure with seamless choreography transitions
- Signature rain effect on stage with waterproof LED flooring
- Custom bridal and formal costumes
- Emotional score featuring original vocal compositions
Helen’s Kiss (2024)
The Roman Empire Spectacle · Spectacle · International tour
One kiss burned a thousand ships. Helen’s Kiss is a spectacle of epic proportions — a mythological battle told through thunderous choreography, dazzling pyrotechnics and costumes forged in gold and bronze.
- 40+ performers in Roman armour and mythological costumes
- Live pyrotechnics and fire performance elements
- Epic battle choreography with synchronised movement
- Custom-built chariot and arena staging systems
What Wo/Man Want (2023)
The Adults Show · Dinner show · Saint Petersburg · Europe tour
An intimate, provocative exploration of desire and connection that pushes the boundaries of dinner entertainment. What Wo/Man Want weaves sensual choreography, immersive storytelling and audience interaction into an unforgettable evening where fantasy meets reality.
- Immersive cabaret with audience participation elements
- Choreography blending contemporary, tango and burlesque
- Intimate venue settings with 360-degree staging
- Custom lighting design creating a chiaroscuro atmosphere
Day 57 — The Film
The show lives on camera.
Cinematic show recordings and promo films by 321 Action — content that keeps selling after the curtain falls.
Day 57 — Standing Ovation
The audience never forgets.
43+ productions. Theatre, dinner shows, galas and films across the USA, Russia, Europe and the Middle East.
Day 58 — The Offer
Three ways to work together.
Concept · Full Production · Signature Spectacle — plus choreography, master classes, judging and creative consultation.
Concept
See the whole show on paper before you commit to it.
Who it’s for: Teams shaping a new idea or pitching it inside the company.
- Creative concept & mood board
- Sketches & white-card set model
- Costume plan
- Timeline & budget
Typical timeline: 2 weeks
Full Production
From the first sketch to opening night — one director, one team.
Who it’s for: Theatre shows, dinner shows and galas that need to go live.
- Everything in Concept
- Casting, choreography & rehearsals
- Costumes by Shock Shop
- Lighting, sound, LED & show direction
Typical timeline: 8 weeks
Signature Spectacle
An original show that belongs to your brand alone.
Who it’s for: Brand launches and flagship events that want their own spectacle.
- An original show built around your brand
- Full production
- Promo film by 321 Action
- Social content package
Typical timeline: 10–12 weeks
Also:
- Theatre shows
- Dinner shows
- Corporate events
- Film direction
- Choreography
- Creative direction
- Master classes (adults & kids)
- Competition judging
- Creative consultation
Your Day 00
Your stage. My show.
“Let’s talk.”
Tell me about your event — I reply within 24 hours.
Curtain call
One message away.
Tell me about your stage — I reply within 24 hours.
- Dubai — Business Bay
- Saint Petersburg
Questions
How do I book Imo Elswisi?
Send your brief on WhatsApp (+971 58 633 8828, +7 905 222 2715) or by email (imoisme@gmail.com): the date, the city and the number of guests.
How fast does Imo reply?
Tell me about your event — I reply within 24 hours.
Where is Imo Elswisi based?
On stages across the USA · Russia · Europe · the Middle East — based in Dubai & Saint Petersburg
What services does Imo offer?
Theatre shows, Dinner shows, Corporate events, Film direction, Choreography, Creative direction, Master classes (adults & kids), Competition judging, Creative consultation.
What packages are there?
Concept (2 weeks), Full Production (8 weeks), Signature Spectacle (10–12 weeks).